Chapter One: Introduction
1.1 Background of the Study
Consumer rights advocacy has become an essential aspect of protecting individuals from unfair practices in the market. In Offa Local Government Area, Kwara State, consumers face challenges such as price inflation, counterfeit goods, and substandard services. Digital media, through platforms like social media, blogs, and consumer rights websites, has played a significant role in empowering consumers by providing information about their rights and mechanisms to seek redress. This study seeks to assess how digital media has been utilized in Offa LGA to advocate for consumer rights, raise awareness about exploitation, and empower individuals to take action against unfair practices.
1.2 Statement of the Problem
Although digital media has opened new avenues for consumer rights advocacy, its impact on consumer awareness and protection in Offa is still underexplored. Despite the growing use of platforms like Facebook, Twitter, and WhatsApp for consumer advocacy, many residents may not fully engage with these tools due to low digital literacy or limited access to the internet. This study will explore the effectiveness of digital media in raising consumer rights awareness in Offa LGA, identifying barriers to its use and ways to enhance its impact.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study will provide insights into the role of digital media in consumer rights advocacy in rural areas like Offa LGA. By understanding the ways in which digital platforms contribute to consumer protection, the findings can guide policymakers and advocacy groups in enhancing digital engagement for consumer rights awareness.
1.7 Scope and Limitations of the Study
The study focuses on Offa Local Government Area, Kwara State, and examines the use of digital media for consumer rights advocacy within the region. It does not address traditional forms of consumer advocacy or other methods outside the digital media space.
1.8 Operational Definition of Terms
Background of the Study
Stress is a common challenge among university students due to academic pressure, financial constraints, and perso...
Background of the Study
Clinical preceptorship is a teaching model where experienced practitioners (preceptors) mentor nursing students i...
BACKGROUND OF THE STUDY
Block chain technology is one of the newest, hottest and most intriguing techno...
ABSTRACT
The purpose of this study was to assess relationship between work- related stress and job satisfaction among secondary school te...
Background of the Study
Transportation management is a critical component of supply chain management that ensures the efficient movement...
Background of the Study
Occupational health training is a critical component of workplace safety and employee well-being, helping to redu...
ABSTRACT
This study was carried out to examine the impact of unemployment on youth restiveness in Niger...
Abstract: Promoting sustainability practices in vocational schools is essential for prepari...
Abstract: This research explores the impact of cultural awareness on vocational educators i...
Background of the Study
The telecommunications sector in Nigeria has experienced significant growth over the last decade...